Get listing-ready
Guided property details, media, and disclosures in one place.
SODL / RAISING $750K PRE-SEED
Real estate.
Built around
the consumer.
We're building the transaction platform for residential real estate, connecting search and listing through showings, offers, transaction management, and closing.
Move. Keep. A better way to move. More equity to keep.
A place to call home.
A better way to get there.
Consumer controlWorkflow automationBroker oversightMore equity retained
THE OPPORTUNITY
The transaction
should move forward.
Not back and forth.
Buying and selling a home still means coordinating people, paperwork, deadlines, and disconnected tools.
SODL brings that process into a guided digital experience. Consumers can take an active role in their transaction, with licensed oversight and human support where it matters.
Our thesis is simple: better software can reduce the manual work behind each transaction, making a flat-fee model more scalable while letting consumers keep more of their equity.
Explore SODL
MORE THAN A TRANSACTION
A new space.
A simpler next chapter.
Search. Tour. Offer.
List. Manage. Close.
WHAT WE'RE BUILDING
One platform.
From the first step to the next home.
A consumer experience connected to the operational tools that make a transaction work.
SELLER EXPERIENCE
List. Manage. Close.
A clear path from preparing a property to completing a sale, with the homeowner at the center.
Manage the sale
A connected view of activity, offers, and the next steps.
Move forward
Coordinate milestones and closing with professional support.
The goal
Less coordination. More clarity. More equity kept.
BUYER EXPERIENCE
Search. Tour. Offer.
Connect the steps buyers already take online with the transaction that follows.
Find the home
Bring property search into a connected buying experience.
See it in person
Coordinate local showings with support matched to the buyer.
Make the move
A guided path through offers, milestones, and closing.
The goal
Consumer control, with support when it's needed.
OPERATING PLATFORM
Less manual work.
More connected progress.
Build repeatable workflows around the work required to complete each transaction.
Guide the workflow
Collect structured information and surface missing steps.
Keep oversight
Route submissions through broker review and approval.
Connect the team
Extend the workflow to vendors and closing partners.
The goal
A repeatable operating model that can grow across markets.
THE BUSINESS MODEL
Build value into
every transaction.
The initial engine is a transaction-based platform fee. The long-term opportunity is to make the operating model more efficient as volume grows.
Core listing fee$3,000
Professional photos, 3D tour, floor plan, custom sign, MLS exposure, and a digital seller portal.
SODL listing fee only. Buyer-agent compensation, closing costs, and other applicable expenses are separate.Buy-side participation
SODL earns a $3,000 platform fee when buyers purchase through the standard buyer platform. Buyers search online and use local showing agents for in-person tours, while SODL provides the guided transaction workflow and licensed broker oversight. This separates home tours from full-service representation, with eligible remaining buyer-side commission credited to the buyer after platform fees and applicable costs.
Operating efficiency
Automate repeatable tasks, reserve human time for exceptions, and measure the cost to serve each transaction.
Long-term expansion
Additional markets and integrated transaction services are future opportunities, subject to local requirements and partner readiness.
FROM VISION TO EXECUTION
A working foundation.
A focused path forward.
Build the core experience, prove the operating model, then expand deliberately.
Search, plan, and prepare to sell
A live platform that helps consumers find homes, estimate what they could keep, and prepare a listing through a guided digital workflow.
- Natural language property search
- Built-in estimated seller proceeds calculator
- Guided seller onboarding with saved progress
- Property details, ownership information, and private listing media
- Broker review, MLS linking, and listing activation
Connect the transaction
Extend the platform beyond listing preparation to the decisions and coordination that follow.
- DIY experience with an AI summary
- Structured offer intake and summaries
- Vendor roles and task coordination
Repeat the model
Expand a proven workflow with the people, local knowledge, and oversight needed in each market.
- A more connected buyer experience
- State-specific operating workflows
- Integrated transaction services
Product status reflects the founder's reported progress as of October 2026. Planned capabilities are not presented as currently available.
EARLY OPERATING EXPERIENCE
Built around
real transactions.
25+Real closings reported
in the October 2026 pitch deck
in the October 2026 pitch deck
Early service delivery provides the learning: where consumers need guidance, where coordination breaks down, and which tasks software can simplify.
That experience informs the platform we're building.
$15,181Reported average savings
$273,252Reported total savings
99.6%Reported sale-to-list price
Company-reported results from the October 2026 pitch deck. Contact Joe for transaction-level detail and the savings methodology.
JOE WEINZETLFounder / SODL
BUILT BY AN OPERATOR
I've run the brokerage.
Now I'm building
what comes next.
Joe Weinzetl has worked in real estate since 2012, from selling homes and building Freedom Home Team to serving as president and CEO/owner of Greater Midwest Realty.
He built and operated an independent brokerage with 190 agents and approximately 1,100 annual transactions before selling the business in 2023.
That experience led to SODL. Joe personally leads the platform's product architecture and development using AI-native engineering, taking it from concept to a live production platform handling real transactions.
MN & WI licensed brokerProduct strategy & AI-assisted engineeringU.S. Marine Corps veteranReal estate experience since 2012
THE NEXT CHAPTER
$750K to turn organic traction
into repeatable growth.
Complete the platform, accelerate adoption, and scale transaction volume.
50%
$375K
Operations & runway
Founder-led execution, brokerage operations, and transaction support.
26%
$195K
Growth
Customer acquisition, channel testing, and demand generation.
17%
$130K
Product & technology
Platform development, AI tooling, infrastructure, and specialized support.
7%
$50K
Legal, compliance & expansion
Licensing, regulatory requirements, and new-market preparation.
Planned allocation from the October 2026 pitch deck. Percentages are rounded.
Explore the financial model
| Operating milestone | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Transactions | 150 | 400 | 925 |
| Core revenue | $450K | $1.20M | $2.78M |
| Title attached revenue | $18K | $72K | $222K |
| Total revenue | $468K | $1.27M | $3.00M |
| Net income | $130K | $370K | $900K |
The model assumes $3,000 in core revenue per transaction and a steady $600 customer acquisition cost. Year 3 targets approximately 1% of Minnesota transaction sides. Figures are rounded; actual results will depend on execution, acquisition performance, and service adoption.
BUILD THE NEXT CHAPTER WITH US
Make moving simpler.
Help build SODL.
We're raising $750K pre-seed to accelerate product development, prove repeatable transaction growth, and prepare SODL for multi-market expansion.
13-page PDF · Updated October 2026
Explore the platform, traction, financial projections, and $750K funding plan.
Keep.Building the transaction platform
for residential real estate.INVESTOR PRESENTATION ↗